LA Connecting Souls // Electric & Rose

LA Connecting Souls // Electric & Rose

The LA Edition: MAATÏ MAATÏ Mindful Meeting Souls

When Leonie met Erin, founder of Electric and Rose in the headquarter in LA - Leonie’s absolute favourite yoga wear brand worldwide! 

 

 

The philosophy aligns with the values we stand for at MAATÏ MAATÏ and when those two high vibe female founders met, it was a match made in heaven!

Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars. 

Co-founders Erin Chiamulon and Eric Balfour started Electric & Rose in their garage in 2014.

The tie-dye inspiration came from Erin’s love of shiburi, a Japanese manual resist dyeing technique that produces patterns on fabric. What started as a hobby making these creations with family and friends eventually inspired the hand-dye techniques Electric & Rose has become known and loved for.

 

As our founder Leonie is in Los Angeles, California for some months to explore the City of Angels and connecting with like minded souls it was a must to visit also Erin at her E&R atelier and office. 

Leonie tried on the new collection and of course directly fell in love with the whole E&R family and the magical cali vibe cloths! 

More to come soon!

Watch the video on Instagram now

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